Gain a competitive advantage by leveraging the only real-time prescreen system merged through all three leading credit bureaus.
If you rely on only one bureau for your prescreen marketing data, you are leaving deals on the table. The reality is not all bureaus are created equal. Each has it's unique strengths and breadth of coverage. The generally accepted geographical bias of each of the bureaus are:
• Equifax - East Coast
• Trans Union - Midwest,
• Experian - West Coast)
To illustrate the impact of using all three bureaus for prescreened data, we ran a count on mortgage holders with creit scores between 580 and 619. On the national level, there was a 45% increase in the number of prospects when a second credit bureau is added. When all three bureaus are leveraged, there was a 75% increase.
While there is value in managing databases from several bureaus, it is a hurclulean task that would be an IT nightmare. We eliminate the costs associated with processing multiple files by consolidating all three soureces in a single, robust platform. This innovative technology allows financial marketers to prioritize the order in which each bureaus's information is pulled and automatically removes duplicate files, guaranteeing the maximum delivery of unique prospects.
This tri-bureau platform is augmented by additional data sets with hundreds of reliable attributes, all of which can be overlaid with credit information.